AB Companies Weekly Report | Oct 27

A&B

Above & Below Contracting

Total Spend

$225.54

Total Leads

Google Conv.

Meta Leads

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A&B

Above & Below Plumbing

Total Spend

$835.55

Total Leads

Google Conv.

Meta Leads

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AB SignWorks

Total Spend

$248.87

Meta Leads

Google Spend

$73.37

LinkedIn Clicks

279

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A&B

Above & Below Traffic Solutions

Total Spend

$245.17

Meta Leads

Google Spend

$45.63

LinkedIn Clicks

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ABOVE & BELOW CONTRACTING

Google Ads Performance

Ad Spend

$11.79

Impressions

303

CTR

6.27%

Conversions

Cost/Conv.

$2.95

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Spend
PMAX \| General	$1.00	245	3.27%	1	2	$3.11	$6.23
Search \| General	$1.00	58	18.97%	2	2	$2.78	$5.56
Total		303	6.27%	3	4	$2.95	$11.79

Conversion Breakdown

Phone Call Leads

Request Quote

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
above and below contracting	27	9	33.33%	2	$0.58	$5.18
hydro excavation services	24	2	8.33%	0	$0.19	$0.38
excavation companies near me	6	0	0%	0	$0.00	$0.00
hydro excavation	1	0	0%	0	$0.00	$0.00

Meta Ads Performance

Ad Spend

$213.75

Impressions

11,772

CTR (All)

3.32%

Applications

Cost/Application

$11.88

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	Applications	Cost/App	Spend
Recruiting \| Leads - Mechanic & Mechanics Helper	9,544	2.46%	75	8	$22.16	$177.29
Recruiting \| Leads - Hiring Drivers	2,228	7.00%	51	10	$3.65	$36.46
Total	11,772	3.32%	126	18	$11.88	$213.75

Social Media Planner

ABOVE & BELOW PLUMBING

Google Ads Performance

Ad Spend

$663.17

Impressions

3,681

Conversions

Cost/Conv.

$51.01

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Spend
Camera Inspection \| PMax	$35.00	1,706	5.98%	6	6	$34.04	$204.26
General \| PMax	$30.00	938	4.37%	4	3	$83.52	$250.55
Water Heater \| PMax	$10.00	403	3.72%	2	2	$15.71	$31.43
Total		3,681		12	13	$51.01	$663.17

Conversion Breakdown

Calls From Ads

Call From Website

Request Service Form

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
water heater companies	79	5	6.33%	0	$2.75	$13.73
need a plumber now	65	4	6.15%	0	$5.03	$20.11
st louis plumbers	47	1	2.13%	0	$6.01	$6.01
sewer scope inspection	46	2	4.35%	0	$18.13	$36.25
plumbing services	45	2	4.44%	1	$6.99	$13.98
hot water system replacement cost	36	4	11.11%	0	$3.25	$12.99
water plumbing	32	2	6.25%	1	$9.05	$18.10

Meta Ads Performance

Ad Spend

$172.38

Impressions

11,014

CTR

1.21%

Calls Placed

Leads

Campaign Breakdown

Campaign	Impr.	CTR	Calls	Spend
Leads Campaign \| General	1,457	2.33%	N/A	$71.39
Call Campaign	9,557	1.04%	4	$100.99
Total	11,014	1.21%	4	$172.38

November Email Campaign

November Email Stats

November Email Click Performance

Social Media Planner

AB SIGNWORKS

Google Ads Performance

Ad Spend

$73.37

Impressions

938

CTR

4.58%

Conversions

Cost/Conv.

$36.68

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Conv.	Cost/Conv.	Spend
General \| Search \| ab-signworks	$7.00	255	5.88%	2	$25.95	$51.89
Pmax \| Promo \| AB SignWorks	$3.00	683	14.79%	0	$0.00	$21.47
Total		938	4.58%	2	$36.68	$73.37

Conversion Breakdown

Submit Lead Form

Request Quote

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
custom hoodies	47	3	6.38%	1	$3.84	$11.52
embroidery shop near me	34	1	2.94%	0	$2.40	$2.40
custom shirts near me	33	2	6.06%	0	$2.16	$4.31
banners and signs	30	4	13.33%	1	$3.18	$12.72
custom shirts	27	2	7.41%	0	$3.19	$6.37
customize hoodie	22	0	0%	0	$0.00	$0.00
sign manufacturing	20	2	10%	0	$6.06	$12.11

Meta Ads Performance

Ad Spend

$105.57

Impressions

3,705

CTR (All)

2.56%

On-FB Leads

Cost/Lead

$15.08

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	On-FB Leads	Cost/Lead	Spend
Traffic \| Campaign - Copy	2,130	2.21%	37	0	N/A	$13.26
Leads \| Campaign	872	2.98%	1	4	$14.19	$56.75
Leads \| Campaign - Holiday Content	703	3.13%	0	3	$11.85	$35.56
Total	3,705	2.56%	38	7	$15.08	$105.57

LinkedIn Ads Performance

Ad Spend

$69.93

Impressions

15,166

CTR

1.84%

LP Clicks

279

CPC

$0.25

Campaign Breakdown

Campaign	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Website Visits - Signs, Banners, Apparel, Promo Products	15,166	1.84%	1.84%	279	0	$69.93

November Email Campaign

November Email Stats

November Email Click Performance

Social Media Planner

ABOVE & BELOW TRAFFIC SOLUTIONS

Google Ads Performance

Ad Spend

$45.63

Impressions

7,317

Clicks

180

CTR

2.46%

CPC

$0.25

Campaign Breakdown

Campaign	Impr.	Clicks	CTR	CPC	Spend
Pmax \| Traffic Control Equipment Rentals	6,801	171	2.51%	$0.14	$24.18
Search \| Arrow Boards Message Signs & Custom Signs \| Specialty	28	4	14.29%	$3.16	$12.65
Search \| Traffic Control Equipment Rentals \| Rental Intent	488	5	1.02%	$1.76	$8.81
Total	7,317	180	2.46%	$0.25	$45.63

Meta Ads Performance

Ad Spend

$128.33

Impressions

8,733

Clicks

106

CTR

1.21%

CPC

$1.21

Campaign Breakdown

Campaign	Impr.	Clicks	CTR	CPC	Spend
Buy & Rent \| Call Campaign	4,362	52	1.19%	$1.36	$70.84
Buy & Rent \| Lead Campaign	3,288	18	0.55%	$2.79	$50.27
Buy & Rent \| Traffic Campaign	1,083	36	3.32%	$0.20	$7.22
Total	8,733	106	1.21%	$1.21	$128.33

LinkedIn Ads Performance

Ad Spend

$71.21

Impressions

1,364

Clicks

CTR

0.59%

CPC

$8.90

Campaign Breakdown

Campaign	Impr.	Clicks	CTR	CPC	Spend
Buy/Rent Equipment	1,364	8	0.59%	$8.90	$71.21

Social Media Planner

What We Need From You

Action Items

Please provide the new CSV contact list discussed so we can upload it to the email system.

AB Companies

AB Recognition Open House Commercial

Google Ads Performance

Campaign Breakdown

Conversion Breakdown

Top Keywords

Meta Ads Performance

Campaign Breakdown

Social Media Planner

Google Ads Performance

Campaign Breakdown

Conversion Breakdown

Top Keywords

Meta Ads Performance

Campaign Breakdown

November Email Campaign

November Email Stats

November Email Click Performance

Social Media Planner

Google Ads Performance

Campaign Breakdown

Conversion Breakdown

Top Keywords

Meta Ads Performance

Campaign Breakdown

LinkedIn Ads Performance

Campaign Breakdown

November Email Campaign

November Email Stats

November Email Click Performance

Social Media Planner

Google Ads Performance

Campaign Breakdown

Meta Ads Performance

Campaign Breakdown

LinkedIn Ads Performance

Campaign Breakdown

Social Media Planner

What We Need From You

Action Items